Alex Hesp-Gollinshespg.co.uk
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PeakDistrict.org

Buying a neglected former government website and rebuilding it around first-hand content and the keywords its domain was made for.

Services usedEnd-to-end contentTechnical SEO & GEO
https://www.peakdistrict.org/Rendered page
[Screenshot: PeakDistrict.org homepage]Add an image at 1600 × 900

The situation

I found this site during keyword research. It had been neglected for SEO and UX, so I contacted the owner and bought it in July 2023.

It was once an official government website. When it was retired in 2008 it was dropped rather than redirected, which left it with links no new site could earn and an exact-match domain.

What I did

  • Writing new articles from first-hand experience of the area
  • Building out the core keywords the domain matches
  • Fixing the SEO and UX problems that had built up
  • [Add the main technical fixes]
https://www.peakdistrict.org/Rendered page
[Screenshot: before, 2023]Add an image at 1600 × 1200
Before: the site when I bought it.
https://www.peakdistrict.org/Rendered page
[Screenshot: after, today]Add an image at 1600 × 1200
After: the same page today.

Results so far

MeasureJuly 2023Now
Pageviews a month[BEFORE]37K+
Articles published[BEFORE][NOW]
Core keywords in the top 3[BEFORE][NOW]

The aim from here is to lead Google for the Peak District.

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