Alex Hesp-Gollinshespg.co.uk
200SuccessLet’s talk
Crawl complete: 11 URLs, 0 errors.
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https://hespg.co.uk/

Show up wherever people search.

I help businesses get found in Google and in AI answers from tools like ChatGPT, Gemini and Claude. I plan, write and publish the content, and make sure the site underneath it works for search engines and AI agents.

Let’s talkSee the work

Since 2016 I’ve worked on enterprise SEO projects, from tech through to travel. I’ve also built and scaled my own content sites: 6 built or bought and 3 sold, including PeakDistrict.org, now one of the largest independent websites about the Peak District National Park.

Where I’ve done the work

Content that’s built to be found.

End-to-end content

Strategy, writing, editing, publishing and upkeep handled as one process, with every page planned around its keywords, its place on the site and how people will find it.

Case studyThe Telegraph: Peak District guidesExpert Peak District guides for The Telegraph, August 2025Read the case study

Technical SEO & GEO

Migrations, crawl audits, QA and fixes, so search engines and AI tools can read your site and cite it.

Case studySpecialist recruitment company: new site and CMSNew site and CMS, now bringing in qualified leads from Google and AI searchSee the summary

Strategy & consulting

SEO and GEO strategy and advice from someone who has worked in search since 2016, at an agency, in-house and on his own sites.

Case studyResume.ioLed SEO for Resume.io US, UK and NL: 1.5M+ visitors a monthRead the case study
All services in detail

Selected work.

Client work comes first. Where a client is under NDA, the work is shown by sector and result without a name. My side projects sit in their own tab: sites I’ve built, bought and run to test ideas on live traffic.

AddressTitleStatus
/work/resume-io/200Live
/work/the-telegraph/200Published
/work/nda-recruitment/noindexUnder NDA
/work/nda-water-coolers/noindexUnder NDA
/work/resume-io/200Live

Resume.io

I managed the launch and SEO growth of 8+ localised Resume.io websites across Europe and LATAM. Within 16 months they went from brand new to ranking on page one for their target keywords.

I then took on the group’s most profitable websites, Resume.io US, UK and NL: more than 1.5M visitors a month and a multi-million-dollar revenue channel. I led the SEO and AI search strategy and made sure it was delivered at every level.

Markets
US, UK and NL, plus 8+ localised sites across Europe and LATAM
Traffic
1.5M+ visitors a month (US, UK and NL)
Launches
Brand new to page one for target keywords within 16 months
The full story, what I did and the results. Read the case study

Want to see one of my sites, or talk through a project like these? Get in touch.

It started with better content.

My first websites set out to beat whatever was ranking on Google with more useful pages. One mapped UK driving test routes as GPX files, because written directions like “second exit at the roundabout” help nobody and I wanted something better for myself. It turned out that the more helpful the content, the better it ranked on Google. I was hooked.

Then I joined an agency and discovered technical SEO. Seeing a whole site laid out page by page, link by link and status code by status code, and reading the code behind each page, fascinated me.

Since then I’ve led SEO in-house at Resume.io, and today I work on content, SEO tooling and AI visibility at HSO, a global Microsoft Dynamics 365 partner. I still run my own sites, including PeakDistrict.org.

Tell me what you’re working on.

Content, technical SEO, GEO or strategy. Send a short note about your site and what you need from it, and I’ll get back to you.