Personal Projects

I run several personal websites across various topics bringing in thousands of monthly visitors primarily via search engines.

Website 1: Motor Vehicle Technology

  • +100K Monthly Pageviews
  • Started January 2021 (Fresh Domain)

This website delves into the intricacies of in-car technology, generating revenue through display advertising and affiliate marketing.

Since its launch, the site has experienced significant growth. My goal now is to consistently update the content and maintain steady traffic.

Website 2: Destination-Specific Travel Site

  • +7K Monthly Pageviews
  • Started 1998 (Purchased July 2023)

I've always been passionate about a particular niche, and I recently decided to embark on a new side project related to it. During my keyword research, I stumbled upon a site that seemed to be neglected in terms of SEO and UX. So, I reached out and managed to acquire the website.

Interestingly, this site was once an official government website. Instead of being redirected to a new domain in 2008, it was dropped. This has made it incredibly valuable due to its unique links and exact-match domain name.

I'm now actively producing new articles based on my firsthand experiences, and I'm building out the core keywords related to this domain. My goal is to become a dominant presence on Google for this particular destination.


Sold Websites

Catering Retailer Directory (Sold July 2023)

  • +5K Monthly Pageviews
  • Started August 2018 (Fresh Domain)

This site lists retailers of a particular niche catering product that can be difficult to find. The site has an individual page for almost every major English-speaking city in the world and ranks top 3 for most of these target keywords, such as "[X Product]+[City Name]".

The site makes money through a "rank & rent" style model where retailers pay to be promoted through their respective local city/country.

Australian Population & Demographics Data (Sold Dec 2020)

  • +25K Monthly Pageviews
  • Started November 2018 (Fresh Domain)

This site displayed Australian population data for the various cities and states throughout the country. 

This project was spawned out of the unfriendly way the data was being shown on the web at the time, as I traveled throughout Australia.

The site was partially successful but had a low CTR due to Google's increasing use of featured snippets, so users were not clicking through to learn more. I then sold the site in December 2020 for low four figures.

UK Driving Test Routes (Sold April 2018)

  • +10K Monthly Pageviews
  • Started November 2017 (Fresh Domain)

This was my first ever website / SEO project and aimed to help people learn the driving test routes for their local driving test center. 

Historically routes were posted in an unfriendly written way, such as "turn left on London Rd, take the 2nd exit at the roundabout and etc..". 

For most people, this is useless, so I mapped these routes in ".GPX" files embedded on the site via Google Maps so that people could view them for free in a friendly way. As I mapped out more and more test centers, traffic gradually increased.

I eventually sold the site in April 2018 for low four figures to a car insurance company, which helped fund my gap year travels.


Get in touch if you would like to discuss a business opportunity regarding these sites or would like to view them as proof of expertise.

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