Content, SEO and GEO, end to end.

Three ways I can help, each backed by work you can open and check. Most projects mix all three: content that’s planned, written and published properly, on a site that search engines and AI answers can read.

Let’s talk See the case studies

End-to-end content

/services/#content

From the plan to the published page. I work out what your audience is searching for, brief it properly, write and edit it, and make sure it lands on the site in a shape that ranks and gets cited. AI speeds up the drafting; judgement decides what ships.

Content strategy and topic clusters
Briefs covering search intent, structure and internal links
Writing and editing, AI-assisted where it helps
Publishing and on-page optimisation

https://hespg.co.uk/examples/content-brief/Rendered page

[Screenshot: a content brief]Add an image at 1600 × 1200

An example brief: intent, outline and internal links on one page.

Case studies using this (3)

Case studies using End-to-end content
Address	Title	Status
/work/motor-vehicle-tech/	In-car technology publisher	200Live
/work/peakdistrict-org/	PeakDistrict.org	200Live
/work/driving-test-routes/	UK driving test routes	301Sold 2018
No URLs match this filter.

Technical SEO & GEO

/services/#technical

I crawl the site the way a search engine does, find what’s holding it back and turn it into a short list of fixes in the right order. GEO adds the newer question: does your brand show up when people ask ChatGPT, Gemini or Google’s AI answers?

Crawl audit with prioritised fixes
Site structure and internal linking plan
Indexing, redirects and structured data checks
AI visibility tracking across AI answers

https://hespg.co.uk/examples/crawl-audit/Rendered page

[Screenshot: a crawl audit summary]Add an image at 1600 × 1200

An example audit: every issue, how many URLs it affects, and what to fix first.

Case studies using this (4)

Case studies using Technical SEO & GEO
Address	Title	Status
/work/motor-vehicle-tech/	In-car technology publisher	200Live
/work/peakdistrict-org/	PeakDistrict.org	200Live
/work/catering-directory/	Catering retailer directory	301Sold 2023
/work/australian-population-data/	Australian population & demographics	301Sold 2020
No URLs match this filter.

Search-led sites & tools

/services/#tools

I’ve been building sites that earn their traffic from search since 2017, and small tools that fix a problem I actually had. I can do the same for you, from a new niche site to pages generated from real data.

New sites and niche publishers
Pages generated from real data, done carefully
Small AI tools and automations

[APP URL]Rendered page

[Screenshot: AI property searcher dashboard]Add an image at 1600 × 1200

The AI property searcher: new listings, analysed and compared.

Case studies using this (3)

Case studies using Search-led sites & tools
Address	Title	Status
/work/ai-property-searcher/	AI property searcher	202New
/work/australian-population-data/	Australian population & demographics	301Sold 2020
/work/driving-test-routes/	UK driving test routes	301Sold 2018
No URLs match this filter.

How a project runs

Step 1
Crawl
I look at the site, the content and the search data as they are today.
Step 2
Prioritise
You get a short plan: what to fix and write first, and why.
Step 3
Deliver
I write, fix and publish, or work alongside your team.
Step 4
Measure
We track rankings, traffic and AI visibility, then go again.