The situation
When I joined, I managed the launch and SEO growth of 8+ new localised websites across Europe and LATAM, overseeing all of their SEO. Within 16 months they went from brand new to ranking on page one for their target keywords.
I then took on the group’s most profitable websites: Resume.io US, UK and NL. Together they draw more than 1.5M visitors a month and are a multi-million-dollar revenue channel. I led the strategic SEO and LLM work for those sites and made sure it was carried through at every level.
What I did
- Content strategy: planning new content and updating existing pages in English and non-English markets, from keyword research to what goes on the page, working with developers, content teams and designers
- Technical SEO: managing the sites’ SEO health, from site speed to hreflang
- Link building and digital PR, in-house and with agency partners
- SEO reporting that showed stakeholders the impact, from traffic through to revenue
- Line managing and training junior members of the team
- AI and marketing automation with n8n, custom code and scripts
Results
| Measure | Result |
|---|---|
| Localised websites launched | 8+ across Europe and LATAM |
| New sites ranking on page one for target keywords | Within 16 months of launch |
| Monthly visitors, Resume.io US, UK and NL | 1.5M+ |